our recent articles
Car Washes, Subscriptions, and Snake Oil
You know what I noticed recently? I mean, I’ve noticed it before but I rrrrreeeaaallllyyyy noticed it recently. Literally everything is a shifty, shifty subscription. And the worst of them are all products/services that are low cost, high-margin for the operator...
*Boop*
I’m sure you’ve heard that old adage that when your nose itches it means someone’s thinking about you? Well, *boop* I got yur nose. Deals. Retargeting. Referral bonuses. Pricing strategy. All things you. And all things we’re focusing on over the next few months....
Patience
I gotta say, I’m having a pretty good hair day today. That has lit-ruh-ly nothing to do with the blog, but it felt worth mentioning anyway. You know what’s always confused me? That good things seem to come from rationality, but great things seem to come from...
Mundanity
Frustration, and commercial travel are for other people. Or, rather, people that don’t use Silverhawk for their travel needs. I had the distinct pleasure of hopping on a deadhead down to the Ozarks – where I’m currently writing this bad boy a couple days before it’s...
We ain’t talkin’ ‘bout practice
We talkin’ ‘bout business. You know, I don’t really write these things. They sort of just right themselves. And then sometimes they sort of don’t. This one sort of didn’t…… but sort of did. You know? I’m more convinced than ever that people complicate business...
Doppelgänger(s)
I don’t want to be a product of my environment; I want my environment to be a product of me. I’m finding it hard to believe we’re already ¼ of the way through the year. Yet here we are. But you know what? It was a productive first quarter, I: Made twice-baked...
I have something to sell you
And I’m motivated. My goals this year literally depend on it. It’s got to be somewhat refreshing to hear someone speak so openly, right? I mean, how much of general aviation is filled with bullshit designed to avoid talking about the simple truths of running a...
By the Numbers (redux)
I don’t usually like to recycle content or themes, but I recently took a peek at some of our trip trends for 2023 and was reminded that I looked at 2022 trip trends early last year. Which is a much wordier than is necessary way of saying that I thought it’d be...
State of the Union
I like to start the year on the same page. Resolutions are stupid. Commitments to incremental progress are not. Clear goals, and clear accountability along the way. So, here’s me holding myself, and our team, accountable both to our performance last year and our...