Delayed Gratification
I, very generally speaking, try to do two things in everything I write: 1) write like I speak and 2) relatable segues. I’ve always felt that writing in that way helps make me more relatable and, by extension, make the company and product more relatable. Not in some snake oil salesman way, but in a […]
What Is a Jet Card? A Plain-Language Guide for Midwest Private Flyers
If you’re flying private a handful of times a year and wondering whether there’s a smarter way to do it, let’s talk about Jet Cards. Here’s a question we get pretty often: “What exactly is a Jet Card?” Fair question. The term gets thrown around a lot in private aviation circles, and it doesn’t always […]
The 20% Nobody Talks About
I’ve been reading a lot about product positioning recently and came across an article about how grocery stores position their store-brand products relative to name brand alternatives. Formulas are often largely consistent, but off-brand alternatives are offered at a meaningfully lower price, and the only real question is whether the shopper believes the name on […]
Here’s the thing…
I am a big believer in risk mitigation. Particularly low effort, high impact risk mitigation. Think “umbrella policy” for reference. Generally speaking, with commercial travel, and aviation in particular, there are a few driving forces behind consumer sentiment: availability, timeliness, and cost. The trunk of the tree, if you will. And, like an old tree […]
Introducing: Guaranteed Revenue for Fractional Owners
Here’s something unique and worth knowing. With Silverhawk Shares, when you’re not flying, your plane doesn’t have to just sit there. As a Silverhawk Shares Fractional Owner, you now have the option to lease back your aircraft to us through our new Guaranteed Revenue Program and offset your cost for every hour it flies, without […]
The Real Cost of “Not Yet”
Why Waiting to Buy a Fractional Share Is Costing You More Than You Think For the frequent flyer who’s been thinking about it, this one’s for you. You’ve been flying charter or using a jet card for a few years now. You know what private aviation feels like. You know the value of boarding without […]
Empty Leg Flights Explained
How To Fly Private For Less with Silverhawk Aviation If you’ve ever dreamed of flying private but assumed the cost was out of reach, empty leg flights might be the opportunity you’ve been waiting for. At Silverhawk Aviation, we offer empty leg flights at transparent, flat-rate prices, giving travelers a rare chance to experience private […]
A Pilatus PC-12 Is Coming to Silverhawk Shares?
At Silverhawk Aviation, we’re always looking for ways to deliver more value to our fractional owners, and we’re excited to share that we’re exploring the addition of a new aircraft type to the Silverhawk Shares program: the Pilatus PC-12. Why the PC-12? The PC-12 is one of the most popular and versatile turboprop aircraft in […]
Breadcrumbs of Authenticity in an AI World
It’s been a while since I’ve done one of these. And, damn, does it feel good to be back. This, this is the stuff that gets those creative juices flowing. Transparently, I’ve been feeling somewhat creatively bankrupt in the face of the ever-present pressure for AI in the sales and marketing spaces. Not within Silverhawk, […]