What Is Private Jet Repositioning?
The most expensive flight in private aviation is the one with nobody on it. Here’s what that means for what you pay, and where empty legs come from. Somewhere right now, a perfectly good private jet is crossing the country with nobody on board. Not a mechanical ferry. Not a training flight. It’s just going […]
Why Not?
As I’ve continued to age, I’ve gotten somewhat more reflective and introspective. Not enough to make me much less of a self-indulgent twat (as is evidenced by these blogs), but enough to make some difference. At least that’s what I tell myself….. At any rate, and as is usually the case, that’s not really the […]
How Much to Tip a Private Jet Pilot?
Tipping on private flights? Mark gives some guidance if you’re inclined to tip your pilots. Click here to view the video or check out the summary below – https://www.youtube.com/watch?v=ZK6u32mFqCg There’s no hard and fast rule for how much to tip based on time, distance, or passengers, but a general rule of thumb that I fly […]
How Much Does It Cost to Fly Private from Kansas City?
The straight answer most providers won’t give you, with actual numbers. Here’s the thing…… most private aviation companies will make you fill out a form, sit through a pitch, and wait around for a “custom quote” before they’ll tell you what anything actually costs. We’ve never thought much of that approach. Feels backwards. You don’t […]
Quality of Life
I bought a new desk for my home office for the first time in, well, ever, and felt strangely guilty after doing so. It was more than I wanted to spend, but that’s not why I felt guilty. I felt guilty because I tolerated something that wasn’t working for me. Tolerating something that no longer […]
Delayed Gratification
I, very generally speaking, try to do two things in everything I write: 1) write like I speak and 2) relatable segues. I’ve always felt that writing in that way helps make me more relatable and, by extension, make the company and product more relatable. Not in some snake oil salesman way, but in a […]
What Is a Jet Card? A Plain-Language Guide for Midwest Private Flyers
If you’re flying private a handful of times a year and wondering whether there’s a smarter way to do it, let’s talk about Jet Cards. Here’s a question we get pretty often: “What exactly is a Jet Card?” Fair question. The term gets thrown around a lot in private aviation circles, and it doesn’t always […]
The 20% Nobody Talks About
I’ve been reading a lot about product positioning recently and came across an article about how grocery stores position their store-brand products relative to name brand alternatives. Formulas are often largely consistent, but off-brand alternatives are offered at a meaningfully lower price, and the only real question is whether the shopper believes the name on […]
Here’s the thing…
I am a big believer in risk mitigation. Particularly low effort, high impact risk mitigation. Think “umbrella policy” for reference. Generally speaking, with commercial travel, and aviation in particular, there are a few driving forces behind consumer sentiment: availability, timeliness, and cost. The trunk of the tree, if you will. And, like an old tree […]