Just Goofin’. New Boot Goofin’.
It’s wild the parallels you see between the way kids behave, the behaviors you see in adults, and the impact that a lack of boundaries/accountability has on both. Eventually, those kids with no boundaries turn into “adults” (by age of legal majority only, rarely in maturity) that have their own kids they absent-mindedly raise to […]
Fleet Management
Proper fleet balance – the right types and right number of those types – is as much an art as it is science and as forward-looking as it is looking in the rearview mirror. All that to say, it’s a complicated but critical facet of our business that intersects with almost every aspect of the […]
Car Washes, Subscriptions, and Snake Oil
You know what I noticed recently? I mean, I’ve noticed it before but I rrrrreeeaaallllyyyy noticed it recently. Literally everything is a shifty, shifty subscription. And the worst of them are all products/services that are low cost, high-margin for the operator (looking at you car washes….) wherein they can squeeze lifetime value and cement margin […]
*Boop*
I’m sure you’ve heard that old adage that when your nose itches it means someone’s thinking about you? Well, *boop* I got yur nose. Deals. Retargeting. Referral bonuses. Pricing strategy. All things you. And all things we’re focusing on over the next few months. Well, we’re always focused on those things, but we’ll be especially […]
Patience
I gotta say, I’m having a pretty good hair day today. That has lit-ruh-ly nothing to do with the blog, but it felt worth mentioning anyway. You know what’s always confused me? That good things seem to come from rationality, but great things seem to come from irrationality. I’m sure I read that somewhere but […]
Mundanity
Frustration, and commercial travel are for other people. Or, rather, people that don’t use Silverhawk for their travel needs. I had the distinct pleasure of hopping on a deadhead down to the Ozarks – where I’m currently writing this bad boy a couple days before it’s due (So much for not procrastinating like I’ve promised […]
We ain’t talkin’ ‘bout practice
We talkin’ ‘bout business. You know, I don’t really write these things. They sort of just right themselves. And then sometimes they sort of don’t. This one sort of didn’t…… but sort of did. You know? I’m more convinced than ever that people complicate business (whatever their business may be) because the more complicated their […]
Doppelgänger(s)
I don’t want to be a product of my environment; I want my environment to be a product of me. I’m finding it hard to believe we’re already ¼ of the way through the year. Yet here we are. But you know what? It was a productive first quarter, I: Made twice-baked potatoes. Watched The […]
By the Numbers (redux)
I don’t usually like to recycle content or themes, but I recently took a peek at some of our trip trends for 2023 and was reminded that I looked at 2022 trip trends early last year. Which is a much wordier than is necessary way of saying that I thought it’d be interesting to compare […]