I’m very open about being the dumbest person in just about every room I step foot in. And unabashedly so. My legal department recommended I offer that disclaimer before all of my blog posts. In true “me” fashion, I won’t do that. But I will offer it at least this once.
With that out of the way (I hope you’re happy, Michael)……
I appreciate complexity, but I don’t like it. Particularly when it’s avoidable, and I find it often is. As I’ve mentioned before, aircraft management is complicated. But it doesn’t have to be. At least, it certainly doesn’t have to feel that way to owners. I’m a big believer, as I’ve stated in these blogs previously, that most people (and companies) make things more complicated than they really are in an effort to create job security for themselves or, in the case of the company, to create this illusion for their clients that no one else can do what they do the way they do it.
After the opening, I’m sure it’s not a secret that I like to keep things as simple as possible. Not only because it’s possible for me to follow along then but because I find that it leads to the most authentic partnerships. So, here’s how we keep it simple:
- Aligned incentives – no two owners are alike, and, as a result, every aircraft comes with a different set of priorities. We seek to understand what matters most to you and ensure our partnership reflects that. Never hidden fees or markups, no fixed crew costs, just what matters most to you, when, and how it matters to you. Because what’s best for you is best for us.
- Guaranteed revenue – stability and predictability. We offer both in the form of guaranteed revenue, and we’ve got the clients to back it up.
- Local and employee-owned – private equity money, conglomerates, consolidation. All things that take you further away from a meaningful, authentic relationship with your operating partner, but not something you’ll ever experience with Silverhawk. We believe there’s value in neighbors doing business with neighbors, and we won’t have it any other way.
Somebody once said, “it’s easy as 1, 2, 3”. And that person was right. That is all it takes to deliver the best value in aircraft management. Somebody also said that simplicity is the ultimate sophistication. You know who said that? Da Vinci, and he was a genius. Well, he said the second thing. Michael Jackson said the first thing…..and can’t both be wrong. That song is stuck in your head now, isn’t it?
Either way, if a genius inventor, the greatest musical artist of all time, and a dumb guy agree on something, you know it has to be true.
Mark