We live in a world that’s constantly getting smaller. That’s not to say it’s shrinking or there’s fewer people, neither of those things are true. However, increased access to technology makes connecting with people, business owners, and leaders across the country and the globe easier and faster than ever. The urge to jump on Skype or FaceTime to talk to future partners or business prospects is alluring: it saves time and travel money, and you’re still getting the important face-to-face interaction you need to connect with the person on the other end, right?

In actuality, meeting with potential partners, clients, and prospects via technology does not reap the same benefits as a true face-to-face meeting. This week, we’re looking into a few of the many reasons why traveling to visit individuals for an in-person meeting is more advantageous than talking into a screen.

group of business people finishing a deal

Meeting in person shows Commitment

Taking the time out of your schedule to physically show up to a meeting seems like such a small thing. In reality, it shows a level of commitment to a project or person that a phone call or video chat simply doesn’t accomplish. By scheduling an online meeting, you’re effectively communicating that the person or persons with whom you’re meeting don’t need your whole attention. Instead, they only need a few spare minutes. This can leave potential clients feeling undervalued.

The Importance of Body Language

Body language plays an important role in human conversation. In fact, an article from Psychology Today presents the 55/38/7 percentage of communication. Basically, it states that in most scenarios, 55% of communication is relayed through body language, 38% is through tone of voice, and only 7% of interpersonal communication comes through the actual words spoken. By opting for an online meeting instead of face-to-face, you’ve effectively cut off over half of the communication relay by meeting in person because you can’t see one another’s body language.

Extremely Engaging versus Totally Tuned Out

When engaging a person in conversation, it’s easiest to keep their interest if you’re in a face-to-face meeting. By talking to someone online, you have no idea whether they’re paying attention to you or playing a game of solitaire. Being in the same room helps establish a personal connection. Plus, it’s hard to check your emails during a conversation when someone is sitting directly across from you!

multicultural group at face-to-face meeting instead of using skype

Eye Contact is Crucial

One thing about video chatting that has made communication less effective is the simple lack of eye contact. If you’re looking into the camera, you’re not looking at the face of the person on the other end. However, if you’re looking at their face on the screen, your eyes appear to be looking down instead of in their eyes. This constant, slightly downward-facing stare breaks the eye contact you’d get in a face-to-face meeting. Creating meaningful eye contact with a subject is an important factor in communication, and even the most sophisticated software can’t recreate real eye contact between two people.

Building Trust and Personal Bonds

By physically shaking a person’s hand, you’ve already established a level of trust and credibility that’s hard to recreate by interacting online. It’s a way of establishing yourself as a trustworthy partner. For example: you’re in a business meeting and you want a client to choose you over a competitor. Do you think that person is more likely to trust someone they’ve met in person, hosted at their office, and who showed up to be a problem solver or someone whose face they’ve only seen on a computer screen? Most would probably state that the person who showed up is the more trustworthy candidate. Woody Allen really was right when he said, “eighty percent of life is showing up.”

If you’re a business owner who takes showing up seriously, trust Silverhawk Aviation to get you where you need to be. We work on your schedule, getting you from A to B comfortably and safely. Scratch your Skype calls and let Silverhawk help you build business by making travel easy. Call us at 402-475-8600 or email our Lincoln office today at to learn more!